Fundada por Kelly Slater, a Outerknown escolheu a californiana Sage Erickson como a primeira atleta do time feminino da marca.
No ano passado, a empresa lançou a sua primeira coleção voltada às mulheres e agora pretende investir neste mercado.
Top da elite mundial, Sage tem 29 anos e possui títulos como o bicampeonato do Vans US Open no currículo.
Neste ano, ela fez parceria justamente com Kelly Slater no Rumble at the Ranch, evento especial organizado pela WSL em Lemoore, Califórnia.
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I'm so excited to announce that I am joining the Outerknown family! Co-founded by @kellyslater, Outerknown is a sustainable clothing brand committed to making their products with the highest regard for people and the planet if you didn’t already know. With the current issues in our climate, I see creating a sustainable future as a main priority in my life, which naturally falls into the products we consume and wear! While stepping into these next seasons I really had to ask myself personally what my part is in all of this and where I am lacking in interest and commitment. What do I stand for and what would I like to achieve in the next 10 years or a lifetime? I know I want to live, breathe, and represent a brand that stands for a positive effect in others and this planet, and really understand the process it takes to do right by them. Just as I trust in life and its timing, I found Outerknown and it spoke straight to my heart in all the best ways! I know it to be different, to be a breath of fresh air, and I am so proud to join the team because I have so much to learn and so much to grow in, and I want to share that with you so that you guys might learn along the way also! To see what we've been working on this season, head to @outerknown @outerknown_womens and check out Outerknown.com at the link in my bio!